Carrefour / Coca Cola shelf navigation
This project has been created specially for the brand Coca Cola and it was introduced in Carrefour store in the newly built shopping center Posnania. Our goal was to provide the customer completely new sensations and experiences while making the seemingly mundane activities – which is the choice of beverage. We designed a special and unique beverage sector that surprises guests and makes shopping a memorable experience.
A product of our interest can be chosen from a range of different categories shown on the totem installed at the alley. After selection, colored LED lights “dance” and lead us to a accurate place on the shelf with a drink of our choice, also highlighted by individually assigned color. They naturally attract and keep the attention of customers. This unique solution provides a high-tech appearance that meets the expectations of today’s customers. Our design levels up the mundane shopping experience making it unforgettable and unique, while making the drink section of Carrefour more Premium.