Lemon&Orange delivers one of a kind solutions for the event industry based on the latest virtual and augmented reality technologies as well as software featuring gesture recognition and multi-touch.
They immerse the user in a chosen scenario generated in real time using virtual reality headsets or diverse apps linking the real world with the digital one.
The custom-made software is used in many industries, encouraging clients’ engagement and interaction. Lemon&Orange analyzes efficiency of its solutions using original measures based on glance metrics and face detection. This allows to measure demographic structure of passers-by in real time, i.e. the collected data are available seconds after the measurement.
The solution used by Lemon&Orange provides the statistics regarding the number of glances and allows to test their effect (eg. how a glance at a particulat object in the exposition correlates with the number of customers entering the store.)
Gathered data:
– Total time in the front of the camera
– Total time spent facing toward the camera
– Pedestrian traffic near the camera
– Hourly popularity of the ad
Performance:
– 91% detection accuracy
– 88% gender accuracy
– 78% age accuracy
Privacy:
Software has no ability to recognize or identify anyone. It gathers purely numerical data, no personally identifiable information is collected and no images are ever saved
Main capabilities:
It allows you to measure the popularity of existing storefront (or to compare the popularity of a number of them)
It measures physical spaces such as retail stores, end caps, vending machines, door way entrances and cash registers