AirFast Tickets – campaign
Lemon&Orange together with its Greek partner IDIA launched an interactive application on bus stops located in the center of Athens. The app was part of a campaign for a Greek airline distributor AirFast Tickets, and it featured a famous singer Dionisis Shinas.
Every bus stop taking part in the campaign was equipped with a touch screen, a control unit and an HD video camera. Passers-by could sing a 20-second fragment of Dionisis’s song and then send it to their e-mail account or post in on their FB profile. Every participant had a chance to become featured in a new music video composed of the recorded fragments, and the best contestants were awarded airplane tickets by the campaign organizer.
The campaign was also conducted on the client’s FB fanpage.
During 20 days of the campaign, a dedicated server registered 1400 movies with singing passers-by and FB users.
