Using its new brand strategy, Coca-Cola decided to perpetuate emotions accompanying young Poles during this year’s music festivals. With our help Coca-Cola created a tool allowing people, experiencing frivolous joy, to share their happiness with others in the pursuit of preservation of those unique moments.
To achieve this goal we used Facebook’s latest native functionality – animated GIFs. What made our idea a lot better and in-line with Coca Cola’s brand, was the integration of the GIF machine with XXX Watts power fans. It delivered an epic experience – refreshing chill on the face with the hair in the wind. Our GIF machine was used on several festivals including Woodstock.