Coca Cola – Mix it up
Coca-Cola, together with Lemon & Orange, assists shoppers in choosing drinks suitable for every occasion! An application accessible on a touch screen within the shop will help customers surprise their friends with impressive bartending skills and pick up all the ingredients necessary for preparing the drinks they choose.
Approaching the app screen, buyers select the category of drinks according to their gender and, in a later step, an alcohol content they are interested in. The app displays a list of appetizing drinks along with a step-by-step recipe and a short instructional video for how to prepare each cocktail.
Not only can customers save a selected recipe by sending it via email or text message, they also may choose to share their choice with their friends on Facebook.
Inspiring shoppers to play with preparing drinks on their own, the application helps to increase sales of beverages by providing interesting content that encourages the purchase of selected products.